Vodafone Idea (Vi) ran its 5G Freedom campaign on Aidooh-owned hoardings in Trivandrum and Kochi for three months, keeping its 5G message in front of Kerala's two biggest urban markets every day.
| At a glance | |
|---|---|
| Brand | Vodafone Idea (Vi) |
| Cities | Trivandrum and Kochi, Kerala |
| Media | Aidooh-owned hoardings |
| Duration | 3 months |
| Campaign | 5G Freedom |
| Outcomes | Daily repeat visibility in two cities for a full quarter; one consistent 5G message across both markets; creatives updated across hoardings without reprinting |
Every operator in Kerala was promoting 5G, so Vi needed repeat exposure rather than a one-off burst. Three months of daily presence in Trivandrum and Kochi gave the campaign time to build recall.
Yes. Aidooh hoardings in Trivandrum and Kochi suit long-run telecom campaigns, and creatives can be changed during the campaign.
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