Ambuja Cements ran brand posters and a first-time home buyer video on 7 Aidooh-owned hoardings, 5 in Ahmedabad and 2 in Kerala, rotating both formats on the same hoardings.
| At a glance | |
|---|---|
| Brand | Ambuja Cements |
| Cities | Ahmedabad (Gujarat) and Kerala |
| Media | 7 Aidooh-owned hoardings (5 Ahmedabad, 2 Kerala) |
| Formats | Static brand posters + first-time home buyer video |
| Outcomes | Brand recall from poster glances plus a fuller story for home buyers; one campaign running in two states; hoardings chosen by the brand |
Families usually decide on a cement brand once, often before they buy. Posters gave Ambuja quick recognition, and the video spoke directly to first-time home buyers.
Yes. Aidooh can rotate JPG, PNG and MP4 creatives on the same hoardings.
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